11. Include keywords in your profile name

[shaownhasan]

For example, this photographer opted to use “Charleston Wedding Photographer” as their profile name.

A screenshot showcasing an account using a keyword as their profile name
12. Use special fonts
You can actually incorporate fun and different fonts mint data into your Instagram bio by using a website like LingoJam. Type up your Instagram bio and copy and paste your favorite font into your profile. Get creative, especially if your brand voice aligns with these font styles.

But, before filling your Instagram bio or captions with these special fonts or unicode characters, keep in mind that they are not accessibility-friendly for people who are using screen readers. Use sparingly or for decorations, but don’t rely solely on these fun fonts, as you don’t want to exclude fans and followers from accessing your content.

A screenshot showcasing the use of special fonts in an Instagram bio
Take another step to create a unique and engaging Instagram bio by using special characters. While you could always just choose a few emojis from your smartphone’s keyboard, why stop there?