5 Tips for using the Instagram algorithm to your advantage in 2023

[shaownhasan]

If you can’t beat it, use it. Come up with a content strategy that gives the Instagram algorithm exactly what it wants. One way to do this is to create consistently high quality posts that can stand up to future algorithm changes.

When you notice your Instagram engagement is down, it may not always be attributable to the algorithm alone. However, these tips will help you future-proof and prepare for Instagram algorithm updates with outstanding content and a deeper understanding of how the platform works.

Here are five tips to add to your social strategy t line data o conquer the Instagram algorithm in 2023.

1. Post content consistently—with a focus on video
Remember—the Feed algorithm won’t show too many posts from one account in a row.

But it also heavily weights how often people have interacted with an account in the past few weeks—post too infrequently, you slip under the radar.

The key is consistency.

In terms of how often to post, start with the average 1-2 times a day benchmark. Then, see if posting more or less works better for you.

A pink graphic titled "how often should you post on Instagram," and a stat that reads one to two times per day.
Experiment to find the right mix of content types. For example, carousels are a secret superpower for engagement—they encourage people to linger on content longer and engage.