How do you know what to evaluate?

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Most people who work with digital marketing have already heard about the wonders of email marketing . Despite this, they don't know how to evaluate whether their strategy is actually paying off.

And that shouldn't happen! It's possible to know if your messages are helping the team to meet the goal and to check — with numbers — how much email marketing influenced the result, calculating the ROI of the strategy.

To do this, we will explain the types of returns you can expect from your strategy and how you can botim data measure those results to understand if your company is making a good investment.

Come on?


Although companies have a strong interest in financial returns, email marketing can also help in other areas. And in those cases it should be evaluated differently.

Did you run a nurturing flow to educate your leads? Calculate the impact on sales cycle length.

Did you send out a newsletter with blog content? Find out how many people actually visited the site.

Have you published an ebook? Check how many people downloaded it.

But if you ran a campaign with the goal of selling a product or service , read the next steps to find out how to calculate the return you had.