Customers can get a feel for a product without seeing it physically in person

[shaownhasan]

Our Q1 2023 Pulse survey revealed 48% of marketers anticipate using Virtual Reality (VR), Augmented Reality (AR) or Extended Reality (XR) technologies like the metaverse. Some 43% of consumers say VR/AR/XR will play a significant role in how they engage with brands over the next 12 months.

Infographic stat call out from Q1 2023 Sprout Pulse survey that home owner data reads 48% of marketers anticipate using Virtual Reality, Augmented Reality or Extended Reality technologies in 2023.
“Try before you buy” takes on a whole new meaning with augmented reality (AR) commerce, which uses 3D mapping to help customers try out products or preview experiences before making a purchase. AR has been a game changer across industries, especially fashion, beauty and home decor because it brings the product/service within the fingertips of customers. Brands don’t even need brick-and-mortar storefronts to take advantage of AR commerce.

Infographic stat call out from Q1 2023 Sprout Pulse survey that reads 43% of consumers anticipate using Virtual Reality, Augmented Reality or Extended Reality technologies over the next 12 months.
A few advantages of AR ecommerce include:

Helps customers who don’t have access to a store nearby due to time or proximity
Since customers can preview products and experiences without purchasing, their purchase decisions are more informed, leading to fewer returns
Offers consumers the ability to test on their own time, making this marketing and sales channel cost-effective
Some examples of AR ecommerce include virtually trying on glasses frames, placing a piece of furniture in a room to see how it’ll look and applying various makeup products to see what compliments your skin tone.