The goal of an SEO strategy is to achieve a relevant positioning that generates clicks from users. Statistics repeatedly confirm the importance of these practices for the visibility of a website. A Brightedge report shows that 68% of online experiences begin with search engines. But what about the keywords that are rarely used by users? What relevance can zero search volume keywords have, whose search volume is practically nonexistent?
Competition for the best positioning continues thailand phone number list to be the be-all and end-all of any SEO strategy. According to an estimate by HubSpot, Google processes around 63,000 searches every second, which equates to 5.6 billion searches per day. Achieving a relevant ranking with the most searched terms is a challenge that can almost become mission impossible. This presents an opportunity to work with long-tail keywords, where competition is much lower. But is there a place in an SEO strategy for keywords that are hardly searched? Let's take a look.
Zero search volume keywords are keywords that have no measurable search history. In other words, users rarely enter them into search engines. Why is that? They are highly specialized and very detailed long-tail keywords that are often targeted at a very small market or niche.