How to use GIFs on Facebook?

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The animated GIF emerged decades later. It is a composite of images in GIF format, compressed into a single file. This variety is used to compress objects in electronic games, use as emoticons in instant messaging services, and decorate websites and blogs.

In this case, we can present GIFs as visual resources (short videos), of quality, used to enhance online advertising. Many companies use them as an alternative to create more interesting and attractive ads for their audience.

Fortunately, in 2015 Facebook authorized companies to use GIFs in advertisements on Facebook Ads . This decision was fundamental for organizations to begin to exploit this resource even more.

There is not much mystery to making ads with GIFs. In fact, it can be said that it is similar nurse database to making campaigns with videos.

To start, you need to open the ad manager and choose a format that supports video. When selecting the medium, choose a GIF file. It is worth remembering that you can now insert GIFs directly , i.e. from your computer. After completing this step, you need to wait a few seconds (or minutes) for the file upload to be completed. Then, you can continue structuring your ad.

Don't worry about its efficiency, the GIF will start working on its own.

Extraordinary advantage of using GIFs in your campaign
By using static images in ads we end up showing only a product or service, or worse, only a part of what you have to offer.

GIFs can contain a few seconds of inaudible video, i.e. videos without sound. Thus, their dynamic form allows for the effective transmission of an idea. Given their characteristics, it is possible to convey the idea of ​​movement to the recipient of the message. In short, knowing how to use GIFs helps to increase the click rate dramatically.