Landing pages play a crucial role in driving targeted leads to your website through your campaigns. It is essential to align the content of these pages with that of your campaigns so that visitors know they are in the right place and your website meets their needs. page should be clear, aesthetically pleasing, concise, and include one or more calls to action (CTA) to encourage the prospect to take the next step.
Another important aspect is to offer reassuring elements on your website to allay any concerns visitors may have. These can be customer reviews that confirm the quality of your offer and the reliability of your customer service, the possibility of free returns or exchanges of products, etc. The goal is to encourage the prospect to discover your website and/or brand and to put them in the best conditions to convert their visit into a conversion.
Recommending similar or complementary qatar phone number list products to those viewed is another way to enrich the user experience while increasing average cart value and conversion rate.
Product recommendation, for example, accounts for 2 to 3% of Sarenza’s sales .
Finally, offering a wide range of payment methods and delivery options allows the Internet user to choose the option that best suits him, reducing the shopping cart abandonment rate and facilitating conversion.
This article cannot provide a comprehensive list of best practices and features to implement to optimize the user experience, but applying these few tips should already give you good results.