Collaboration notes and approval steps

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Grouping posts by campaign makes it easier to sort and report on campaign progress/results.

To eliminate messy email threads and frantic direct messages, include space for collaboration in your template. Enable back-and-forth communication between teammates, stakeholders and clients for sharing feedback and asking questions.

Also crucial: making approval steps clear. For example, you could include a column that denotes the stage of content development as draft, in review, approved or published, so the relevant people can be looped in at the right production stage.

KPIs
To track and analyze your social results, add key performance metrics to your calendar template. This makes it easy to spot trends and replicate the success of your best performing posts. Choose metrics that are relevant to your unique goals including clicks, likes, shares, comments, mentions, conversions and website traffic.

Key
To make sure your social media content calendar template fusion data is easy-to-use, create a color-coordinated key to categorize your content. Categories on your key might include blog posts, webinars and product launches.

The 4 steps you need to create your master social media calendar template
Here is a step-by-step guide to creating your own social media editorial calendar template that can grow with your brand.