Simplifying the portfolio is a way of reducing non-essential production, operation, sales and advertising costs, that is, pausing the sale of products that have not yet been consolidated in the market or are used as a research tool, for example. Therefore the guidelines are: reduce Therefore, the guidelines are: reduce the mix: focus on products with a reasonable margin and (if possible) pause the entire sales chain of products without margin (generally tests or input options); slow down production or purchase from suppliers: with a view to reducing consumption during the crisis period, the ideal is for production and stock to be worked on in a coherent manner; evaluate launches with caution: new products can motivate purchases, but the investment applied must be managed with caution - the ideal is to keep only the launches of products and services that have already been announced.
Increase accessibilityIn accessibility we deal Increase accessibilityIn armenia whatsapp data accessibility we deal with consumers' access to their products and services, which, in most cases, translates into price and promotion. In external crises, whose impacts affect several companies, we can expect that many of them will struggle to work with low prices and carry out promotions frequently in order to continue generating cash.
If you work in retail, for example, this movement is practically inevitable. In any case, there are several ways to increase the accessibility of your products besides just appealing for price reductions. Consider the following guidelines: avoid promotions at closely spaced intervals: this can influence the consumer's price perception and make adjustments difficult; avoid promotions with many steps: you can create campaigns to stimulate consumption, but always try to present an easy and quick path for the consumer; create packages of products or services: increase people's perception of value by creating packages with discounts; create entry-level products: it may be necessary to increase the scope of the solutions you offer, but be very careful so that this does not harm your positioning.
Consider the following guidelines: avoid running
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