4. Adjust your strategy based on learnings

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With Sprout, customize listening topics based on specific social campaigns and get targeted insights. These insights are presented as intuitive reports that can then be shared with multiple teams to improve the overall brand experience.

Sprout listening tool showing sentiment analysis insights
AI-driven business intelligence tools depend a great deal on the quality and relevance of the data they analyze to provide accurate results. For this, you need to choose data sources most relevant to your objectives based on key factors like social media demographics, market segmentation and audience demographics. This is where your experience and expertise become most essential to the process.

Once you’ve completed the data analysis, apply the results to your cash app data brand strategy. Consider taking these actions:

Categorize insights from your feedback analysis for a holistic view of your current brand experience.
Prioritize areas that need immediate attention and take actions to address customer pain points consciously.
Build on what customers expect from you and cover all customer-journey touchpoints, such as in-store experience, website user interface (UI) and user experience (UX), social networks, sales and customer service.
Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).
Pay special attention to your social media presence for stronger customer engagement and support. This is key, given that nearly three-quarters of customers expect you to respond on social media within 24 hours, per data from The Sprout Social Index™.
5. Measure your brand experience and track it regularly