5. What customers expect from you in the future

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How to find: Identify your competitors and monitor their social presence across their different social channels. With Sprout Social, you can set up a competitive analysis report across various social networks including review websites, like Google My Business, to track competitor benchmarks and understand your customers’ attitudes toward the competition.

Screenshot of Sprout's Listening tool, featuring the competitive analysis view
Consumers frequently take to social to share what they want car owner data from brands in the future. A brand may receive a request for a future store location or a coffee company might see comments asking for a specific roast or drink to come back on the menu. At Sprout, we often field Tweets from customers with new feature requests that we pass along to our product team for consideration down the road.

Screenshot of a customer expressing what they want from Sprout on Twitter

Another way to solicit feedback about what customers want from your brand is to simply ask. You’d be surprised how many people respond with their thoughts and ideas to a question published on Twitter, LinkedIn and Facebook.

How to find: One place to find this information is right in your inbox. With Sprout’s tagging capabilities, you can label and sort messages by type as they come through, making it easy to pass along product requests to the appropriate teams.

Be attentive to market drivers and use them to catapult your brand strategy. Take how Netflix used the nostalgia marketing trend for their popular TV show, Stranger Things. The show capitalized on people’s fond memories of days past while using children as the main protagonists to cover a wide age segment.