Creative Assistant Features: Creative Assistant helps increase reach, generate ideas, and analyze competitors. It provides insights into top trends and helps plan and implement successful advertising campaigns. Advertisers can use this tool to develop and implement both new and proven creative strategies.
- Additional resources: Adobe Express combined with Creative Assistant provides access to creative templates, Adobe Stock videos and images, and editing tools tailored specifically for TikTok content. This integration allows brands to manage their entire creative journey from ideation to campaign launch on a single platform.
TikTok has also introduced what it calls "Smart qatar phone number list Performance Campaigns," which offer fully automated solutions to optimize performance and marketing goals.
- Automated solution: Smart Performance Campaigns are designed to automate the entire campaign process. They use TikTok AI to deliver the best results and require minimal manual intervention from advertisers. All that is needed is the marketing objectives, a budget, the target country and creative assets.
- Target audience: These campaigns are particularly suitable for advertisers new to the platform, small and medium-sized businesses that do not have the resources for manual campaign management, as well as performance-oriented advertisers and gaming companies looking to launch new titles.
- Success stories : Initial tests have shown that Smart Performance Campaigns can achieve significant improvements in campaign performance. One example is Bolt, which was able to reduce its CPA by 27% and generate 40% more conversions through these campaigns.
- Availability : These campaigns are currently available globally for Android app promotion campaigns and will also be rolled out to iOS and website campaigns later in the year. This phased rollout will allow TikTok to optimize functionality and ensure all advertisers can reap the benefits.