From Lookalike to Predictive Audiences
LinkedIn will discontinue the Lookalike Audiences feature on February 29, 2024, which means that new Lookalike Audiences cannot be created or existing ones edited. Existing ones will become static audiences. LinkedIn recommends using Predictive Audiences and Audience Expansion as an alternative to reach similar audiences. The Lookalike API will also be discontinued, affecting third-party tools such as HubSpot. Please note details on how to use Predictive Audiences and Audience Expansion, as well as the impact on existing and archived Lookalike Audiences.
Existing lookalike audiences become static senegal phone number list audiences, meaning they will no longer be updated but can still run active campaigns.
Predictive Audiences
LinkedIn recommends switching to predictive audiences, which are based on AI models and existing data sources such as contact lists or conversion events, to achieve high campaign reach.
Requirements for Predictive Audiences
At least 300 members in the data source.
Limit of 30 predictive audiences per advertising account.
target group expansion
Another recommended method is audience expansion, which uses professional demographic data and matched audience segments to achieve greater reach.