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SEO or Search Engine Optimization: what is it?
SEO (Search Engine Optimization), or natural referencing, is the set of techniques intended to improve the employment data referencing and positioning of your website pages on search engines. The more visible your pages are, the more they are consulted, the more traffic you generate. And you increase your chances of attracting a large potential clientele. Search engines like Google or Yahoo! use bots, or crawlers, which constantly browse the web to identify and index new pages. They explore billions of pages, collect information about them, then index them. Algorithms analyze these pages and all the positioning factors (Ranking) to determine the order in which they will appear in the search engine results. These factors include the quality of the content, the density of keywords, the links present on the site, its ease of use on a mobile interface. Optimizing your referencing means improving all of these factors to boost your visibility by increasing your positioning.
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