LinkedIn Groups help establish you as a thought leader

[shaownhasan]

Answer questions in a way that clearly showcases your expertise on the matter. Be thorough, but concise. Post relevant, high-quality content consistently. Comment on group members’ posts to start or continue discussions around areas of your expertise. Remember to pose your own provocative questions to get conversations going. Over time, other members will recognize you as a leader in your field.

And, by leveraging Groups analytics you can ensure that your content stays within the top-performing posts.

Note that LinkedIn frowns on using Groups “as a platform for promoting business owner data your product or service.” And they point to other resources for attracting talent, generating leads and building brand awareness. So the gist is, don’t use Groups for these purposes.

Examples of successful LinkedIn Groups
Search Engine Land
Search Engine Land is a private, listed group with over 107,000 members which claims to be a must-read hub for news and information about search engine marketing, SEO, PPC and how search engines work.

A closer look at the group shows that it provides expert news and analysis, guides and how-to’s as well as a free daily newsletter.