Groupon Business Model

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posted onApril 14, 2023 by Daniel Pereira
Groupon Business Model Canvas
The Groupon business model took the world by storm almost a decade ago with its high discount coupons. How is it doing now, after many ups and downs? Let’s take an in-depth look. Founded in 2008, Groupon has gained fame and customers in different parts of the world by offering coupons and vouchers of up to 70% off on hundreds of products and services, from food to travel, mainly through local brick-and-mortar businesses.

Groupon’s business model, then, is based on a simple task: being the middleman. And while many usa student data believe the company is in decline—and indeed it has had a tough time during its existence—Groupon’s numbers remain quite positive, with over 200 bi-app downloads, 38 million active users, and over 1.5 billion bi-sales coupons.

But how does this translate into revenue for Groupon and value for its customers? That's what we're going to understand now as we analyze their business model !