When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.
Brand advocacy is when individuals who love your brand share their positive nurse database sentiment about your product or service to their followers and audience. These are loyal brand followers who can sing your praises.
Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI.
In this article, we define what brand advocacy is, examine different types of brand advocates, and highlight the many benefits of brand advocacy. We also show you how to measure the effectiveness of your program.
Table of Contents
Is brand advocacy right for you?
Who is a brand advocate?
What does brand advocacy look like?
Why brand advocacy matters for your company
How to determine if brand advocacy is effective
What is a brand advocate?
Brand advocacy occurs when people become excited about your product or service and they share that excitement with others. This could be through word-of-mouth, or by posting to their social media networks, in blog posts, on review sites and other corners of the internet.