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” “We were ranking and getting trials from this. If we spend more time, we’ll just get more trials. That’s a scalable thing.” optimized posts and have found consistent growth from their work. In addition, they maintain a separate Medium blog with company and product updates, as well as insights around running a startup.


Since Medium maintains active startup and small business saudi arabia cell phone number list communities, this blog reaches new users and helps with brand recognition while keeping their main URL optimized for funnel-driven traffic. “I have a design background and, to me, clarity of message throughout the funnel is super important. Presenting too many things to people at once has a ton of cognitive load like, ‘What am I looking at here? I’m reading a story about these two entrepreneurs, but you’re showing me knowledge management articles.


What does this have to do with each other?’ I like to keep things separate,” Nelson eplained. 7. Take Risks to Build Brand While Tettra practices a bullseye strategy for obtaining clients, when it comes to branding, they’re willing to spend more time and energy on eperimenting. In addition to their two blogs, Tettra also maintains a microsite called Culture Codes which includes blog posts and a podcast featuring interviews with startup leaders.