Deliver the message and end with a strong conclusion

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md.a.z.i.z.ulha.kim4
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Deliver the message and end with a strong conclusion

Post by md.a.z.i.z.ulha.kim4 »

Build a clear message or core idea into your story that will stick with your audience. This could be a value, a lesson or an appeal that makes them think or inspires them to take action . You can reinforce this impression with a strong ending that rounds off your story. A strong ending can be a resolution of conflicts, a surprising turning point or an inspiring conclusion. Ideally, you will create an emotional resonance and leave a lasting impression.

The Hero's Journey at a Glance as an Infographic
Hero's Journey at a Glance as an Infographic
Example of successful storytelling marketing
Edeka: #comehome
A popular example of successful storytelling marketing is the #heimkommen commercial by Edeka from 2015.


This campaign is about a senior citizen cambodia whatsapp number data who spends Christmas alone because his family members cancel on him.

Later, his relatives receive the news that the older man has died. Suddenly, all the family members, feeling strong feelings of guilt, travel to the old man's home. Now for the touching plot twist: At the end, it turns out that he faked his death and utters the words "How else could I have brought you all together?"

The popular storytelling model of the hero’s journey can be clearly seen here:

1. The hero: The older man.

2. The clear goal: to spend time with the family during the Christmas season.

3. The obstacle: Family does not find time for the older man – they cancel on him.

4. The solution: Man successfully fakes his death so that all family members are brought together to enjoy a Christmas celebration together.

With this commercial, Edeka creates impulses that make us think, arouse pure emotions and at the same time delivers the important core message of setting the right priorities in life.

What does storytelling look like on a website?
A website or landing page can be structured based on the hero’s journey , just like an advertising clip .
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