Search engines like Google take into account several criteria to position a site. Among the most important, but which we tend to forget, there are speed and chinese overseas america data security. Even if you work on all the pages of your site with SEO techniques , your site will not be well positioned if speed and security are neglected. The good news is that you can guarantee these points by simply opting for quality website hosting .
Website Hosting : Why Does It Affect Your Site Speed?
Google thinks first and foremost about user experience . If users are not satisfied, the site they visited could be penalized by Google. The bounce rate is a first indicator that allows you to determine whether or not a site is meeting the expectations of Internet users. This bounce rate is the percentage of visitors who left the platform after exploring a single page.
Speed is one of the main reasons for a high bounce rate . In fact, among Google's user experience evaluation criteria, there is the Largest Contentful Paint (LCP) which determines the loading time, the First Input Display (FID) which is an indicator of responsiveness, and the Cumulative Layout Shift (CLS) which determines visual stability.
A slow, unresponsive and unstable site will therefore be relayed to a very low position on Google. To avoid this, opt for quality website hosting . In fact, there are many reasons for unsatisfactory speed, but the main cause is hosting. The server availability rate (uptime) and the location of the data centers depend on the hosting of your site, and have an impact on speed and therefore SEO.