This course is designed for students who are working on end products or are interested in end products and want to learn about related work content. We hope that this live class can help you understand why end product managers need to do business research, the correct thinking of business research, and help you gain insight into the real needs of end users through specific case analysis! Which end product veteran will be the lecturer of the course? Former Midea Financial Product Director has years of experience in Internet finance and enterprise digital transformation consulting. He has served as Midea Financial Product Director, Kingdee Software Project Manager & Implementation Consultant; Project Manager, Information System Project Manager; He is good at Midea Group and Kingdee Software business transformation and project implementation methodology.
He is proficient in consumer finance business and risk landcode 351 control model and has rich practical experience in credit business, fund clearing and settlement business system architecture design and product function design. 1. What will you learn in this course? Why do we need business research? Business research is the beginning of end product design and also the most critical step in end product design. The advent of a successful end product must have gone through a full and detailed research process. In this part, the teacher will explain the purpose of business research to help everyone understand the great role of business research.
Thinking and methods of business research! As an end product manager, when you start taking over a new project, you need to conduct business research on a completely unfamiliar industry and form a preliminary product plan. When encountering relatively complex projects, the following problems often arise: Aimless and chaotic: only know how to search on Baidu to piece together information, disassemble competing products, etc. to deal with leaders. Lack of landing value: Analysis of industries, benchmarks, and strategies only stays at the macro level without considering the deep-level value. Lack of ideas and disordered execution: research wherever you want, and the logic is chaotic and unsystematic.