How business processes are organized in Nimax

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Over time, the buyer profile began to emerge: Nimax began to work a lot in the IT sector and promote new products.

"HR tasks and issues are relevant in the IT field, so this year we focused on HR projects: employer branding, HR communications, websites about working in companies. The latest cases in the portfolio now are projects for Okko, Samolet, Garage 8, Quadcode."
Nikita Mikheenkov, co-founder and owner of Nimax Digital Agency


The company's website features the most striking cases, including work for Okko and VkusVill
Working in online marketing brings a number of challenges. Firstly, there is always a level of uncertainty in everything that concerns creative decisions. For example, good or bad design is a subjective assessment. To reduce its impact on the final result, Nimax has its own methodology for assessing work. Secondly, the success of marketing is assessed by certain indicators. They need to be planned in advance and constantly maintained. This can be difficult.

The agency has more than 100 people on staff. The company's portfolio contains many diverse and dissimilar cases. Dozens of projects are in progress at the same time, and only employees are involved in them, since the co-founders have built a team management system and no longer work directly with customers.

The founders consider the professionalism of project managers to be the main condition for success in their business. The better they work, the less managers need to do.

" We are certainly involved in the work, but not at the operational level. That is, we are lithuania phone number list not involved in sales, project management, or even hiring. But I play the role of CEO: I set goals, plan strategy, and select managers. And my partner does financial planning and manages the back office.
And the bulk of the management work is done by the heads of production departments and marketing, sales, HR, and back office teams ."
Nikita Mikheenkov, co-founder and owner of Nimax Digital Agency

Not only have the company's co-founders distanced themselves from day-to-day client work, they are also not involved in the sales process. All deals are handled by account managers, who are managed by the head of sales.

In many ways, this system is dictated by the volume of work. At least 150 potential customers contact the agency every month. This number of leads is the result of many years of effective work in the field of content marketing and brand promotion.

Often, customers are brought in by former employees, existing clients, and simply company partners.

There are also difficulties: recently, it has become easier to find customers than contractors. Employees have become more mobile: they easily quit, change their place of residence, and are generally not tied to the company. Some want to work exclusively remotely.

"We have a system for preventing departures, which is managed by the HR department: a review system, stay interviews, exit interviews, etc. HRs organize various events and activities so that the team does not get bored.