How does value proposition differ from other concepts?

[Joywtome231]

“Music for everyone.” All the music you'll ever need is here. Your favorite artists, albums, hit lists for all occasions.”
So Spotify's value proposition answers three core questions. It communicates to people that:

This is a service for listening to music → “All music is here.”
Absolutely everyone can listen to it → “Music for everyone.”
Here you can find any music, audiobooks and podcasts, that is, one service replaces several and thus helps to solve the customer's pain → “Your favorite artists, albums, all the music you need.”
Why Develop a Value Proposition
There are several reasons to create a value proposition:

This helps differentiate from competitors . The value proposition is based on the product's features. Competitors can copy this product, but they will not be able to replicate the values ​​that the brand demonstrates .
This allows you to define a clear position of the company in the market. Having a value proposition helps potential customers understand why your product is better than others. What makes it unique .
This helps to meet customer expectations. To create a brand value proposition, it is latvia phone number list necessary to analyze your potential customers, their needs, expectations, and problems. Thanks to this, you can create your product that meets the needs of users, and therefore makes them want to buy it .
This helps build long-term relationships with customers. People tend to stay with a company that offers them something unique. A good value proposition helps a business retain customers.
Sometimes value proposition is confused with other concepts in marketing: unique selling proposition, slogan, company positioning. Although these concepts have many differences.

A unique selling proposition (USP) is a product's features that make a customer choose it. A USP is similar to a value proposition, but it is developed to show how a product differs from its analogues. A value proposition primarily shows how a product helps people cope with their difficulties.

USP of the construction company: “Turnkey houses in 15 days with a guarantee of up to 10 years” → advantages over competitors are shown: fast construction and a guarantee longer than others.
Value proposition of the Trello task tracker: “Helping teams work faster and more organized” → it shows a solution to the difficulties that teams face in the process of work.
A slogan is a phrase that describes a company's offer and attracts the attention of the target audience. A slogan may contain a USP or value proposition, or it may simply contain an emotional phrase. Its tasks are to attract attention, be remembered by people, and form an image of the product.