Having trouble understanding SEO? You’re not alone. From the largest marketing agency to the beginner freelancer, everyone has the same potential for a web presence – content.
This isn’t to say that all content is created equal. A detailed, well-researched article with sources will hold up better than the “You’ll never believe what happens next” bait piece.
Even with good content, people have varying preferences that change constantly. Google is responsible for keeping up with this and as such, indexes search results differently. That’s why no matter what you’re writing about, you need to keep your content fresh.
What is SEO and why does it matter?
What things do people type into search engines? Hot topics, common questions, favorite brands – when pages have these terms in their content, they tend to rank higher and generate more traffic.
This technique of putting popular search terms into your content is known as search engine optimization, or SEO. Google is the world’s largest search engine, and it’s smart enough to know if you’re using these terms organically and conversationally. If you are, you should rank higher.
However, the same keywords don’t always hold architects email lists uk the same ranking potential. Given that Google receives 3.5 billion searches per day, which equates to over 1.2 trillion per year, rankings can change along with user search preferences.
That’s a huge amount of traffic, and therefore a huge number of pages aiming to get the same points as you. Imagine yourself in an auction – it wouldn’t be fun to bid among a few billion other people, would it?
Fresh content is key to staying at the top of the rankings, as it allows you to maintain the rankings you’ve already achieved and move up to better ones. Fresh content also gives you the chance to work on new keywords that can help you earn even more high-ranking spots for your content.
Fresh content means new ranking opportunities
As search terms gain popularity, it becomes more important to capitalize on them. More pages with more quality content, including high-ranking keywords, are a sure recipe for traffic.
A steady stream of new pages (blogs, landing pages, etc.) that use popular keywords in a conversational way will catch Google’s attention. Once you do that, you can catch the attention of the billions of people who use the search engine every day.