It is no longer just about predicting new visual styles, but about redefining the role of designers in an environment driven by artificial intelligence (AI) and new market demands. In this article we explore the key trends that will shape design in the coming months.
1. The design process transformed by AI
Artificial intelligence is revolutionizing every stage of the design process, from discovery to delivery.
Concrete examples of transformation:
Starting a project: Preparing stakeholder interviews used to singapore telegram data involve manually reviewing briefs, analyzing products, and generating scripts. Now, AI tools can analyze key data, generate customized interviews, and organize the information. This reduces preparation time from 8-12 hours to just 2-3.
Usability research: With AI tools as a designer you can automate recruiting, testing, and data analysis, reducing the time required from 16-20 hours to just 3-4. The impact is clear: hours of work become minutes, while maintaining high quality standards. These tools are already available, and adopting them will allow you to focus on more strategic tasks.
2. Design as a business driver
The role of the designer is evolving towards a more strategic and results-oriented approach. While AI can create visually appealing interfaces, human designers excel at creativity, empathy and complex problem-solving.
Steve Jobs summed it up perfectly:
“Design is not just how it looks or how it feels, it’s how it works.”
The change of focus in this regard is key:
Less emphasis on aesthetics and more on functionality.
Increasing importance of defining success metrics, understanding user needs and solving real problems.
Developing skills in business analysis and creative thinking to connect design and business objectives.
Designers who bring strategic value will be the most sought after, especially in a market where basic solutions are generated by AI.