Even if this means that there is more money to be made for software retailers in the USA overall, France should not be ruled out as a destination for company expansion!
While the large U.S. companies have extensive financial resources, this comes with fierce competition, as there are a plethora of other companies eagerly trying to secure the deal.
2. Smaller companies are the key to sales success in France
If you are still interested in distributing your software in France, you should focus on the smaller French companies.
In terms of their investment rate, French companies with annual revenues below USD 5 million outperform German and even US companies of similar size in all three software categories.
Here is an example: 44% of French small businesses intend to invest in data and information security software. This compares to 29% of German and 36% of US SMEs.
France is experiencing incredible growth rates in the use of new technologies
Let's take a quick look at the cloud computing category. In France, 41% of companies with annual revenues between USD 50 and 100 million have allocated a budget for cloud computing software. In Germany, the comparable figure is only 30%.
One reason for this difference is that France has made significant progress in the use of cloud software - the German Foreign Trade and Location Marketing Association Germany Trade & Invest reports double-digit growth rates in cloud computing in France. Even the larger companies that have been most reluctant to adopt new technologies can no longer ignore the need for cloud software.
3. If you expand domestically, sell your technical innovations to larger German SMEs
If your field of work is in emerging technologies – such as blockchain , augmented reality , Internet of Things (IoT) or artificial intelligence – you should consider targeting larger domestic SMEs.
The rate of use of new technologies and software among German companies is already remarkably high and is expected to continue to rise. Companies with an estimated value of USD 10-50 million and over USD 100 million expect IoT technologies to increase to 54% and 66% respectively within the next two years.
This means that in order to gain a foothold in this massive market (where there is a lot of money to be made), one of the first steps in expanding your business should be to plan and implement a marketing strategy so that your brand achieves a high level of awareness as quickly as possible.
To be successful, especially with emerging technologies, it is essential that your company presents itself as trustworthy and as a knowledgeable source of information.
Depending on how established or new your technology is, you need to carefully balance how you tailor your price and production to the size of your target companies.
The more you know about the financial potential and interests in the country you want hong kong telegram data to expand into, the better you can decide how to market your product there. It also gives you an idea of what kind of revenue you can expect and how long it will probably take to build a stable international business.
Technology priorities change depending on a company's size and location, so we recommend you follow these steps next:
If France is your intended destination, here you will find information on how to prepare for a successful expansion into France .
Get advice – the German-French Chamber of Commerce and the German-American Chamber of Commerce support companies in entering the market in their respective countries.
Find out how France and the USA and their needs for new technologies compare to Germany.
Look at the size of the companies in the target country that are more likely to invest in your products.
Focus your marketing strategy on companies that promise higher profits.
Information about Capterra's survey on the top technology trends for SMBs
Capterra conducted this survey in June and July 2018 among a total of 540 German and French and 715 US SMEs with more than one employee and an annual income of up to USD 100 million. Non-profit organizations were not included in this study. The people surveyed are employees who decide which technologies the company will invest in, or who are at least significantly involved in the decision.