They are very similar, as you may have noticed. The CTA remains the same. I just adjusted the wording of the headline offer.
Run multiple A/B tests over weeks, months, and even years. As your audience changes, you’ll need to change with them. Testing different headlines is a great way to start reaping the benefits of conversion rate optimization.
Create a sense of urgency and optimize your conversion rate
Urgency is one of the most powerful psychological triggers used in marketing today. We feel urgency every day, so it's a familiar emotion.
Urgent deadlines. Urgent phone calls. Urgent letters. Urgent homework.
Use this in your marketing to convince people to convert faster – before they have time to come up with objections, questions, and excuses.
A pop-up can work well for this purpose. When someone tries to leave your site, give them one more chance to convert. If you encourage conversion , you'll have better luck.
Create a sense of urgency for conversion rate optimization – Exit Intent
For example, if you run an e-commerce store, you can offer a coupon code if a visitor lingers. Maybe they weren't interested in engineer database the price of the product, but now that they have a better deal, they might buy.
As we explain in our own Hello Bar pop-up, most of your visitors won’t stay with you. They’ll “bounce” before converting. You want to attract them back.
Add a lot of value to your final offer
Value is subjective. What one person considers valuable, another person considers waste. That’s why it’s important to know your audience if you want to reap the benefits of conversion rate optimization.
Think about your target customer. Picture him or her in your mind. Make a list of wants, needs, desires, circumstances, and frustrations. What would convince them to sign up for your email list, buy your product, subscribe to your service, or attend your webinar?
Buyer personas are very useful tools. You probably have several of them, so you need a crafty offer for each one.
Budget-conscious Brenda might appreciate a coupon code, while Rushed Ross might prefer a template or other tool to help him get things done faster.
You can also use the slow-build technique. In other words, your first offer may not be the final offer.
With Hello Bar, you can ask people to subscribe to your email list. Mention that subscribers receive free weekly tips.
Then add an exit intent popup that invites visitors to re-subscribe. This time, sweeten the pot. Offer people who sign up a limited-time coupon code.