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By David Tomas ,
Miravia is an e-commerce platform launched by the Chinese company Alibaba, founder of AliExpress, but focused especially on the Spanish market. In this marketplace you can find mid-high range products from practically any sector, such as beauty, fashion, supermarkets or entertainment. And although it is still a little unknown, its growth has been remarkable, reaching 1.4 million dollars in 2024 thanks to its aggressive marketing strategies and promotions, becoming a clear competitor to Amazon.
In order to learn more about this platform and be able to increase sales in its marketplace , in this guide we explain everything you need to know about Miravia.
Complete guide to selling on Miravia strategies for brands-1
Why sell on Miravia?
There are many reasons why hr directors database selling on Miravia is a very good option, one of them being that commissions range between 6 and 15%, making them quite competitive and giving a fairly wide profit margin when compared to other platforms. Another advantage is that there is no fixed cost for opening and management, so accessing this marketplace is quite simple, even for small brands and retailers.
Another reason why Miravia is a good option as a sales channel is that it is not a platform that is as saturated as others at the moment. This means that it is much easier to become visible on it. But it also offers fully adapted and personalized delivery options , including direct delivery to the consumer. This is something that no other platform has and it makes dealing with one-on-one much easier.
It is also worth noting that it is fully compatible with any digital marketing strategy , including influencer marketing, which is why it has become a very good option for both national and international brands that want to have a presence in the Spanish market.
In addition to all of the above, from the consumer's point of view, Miravia also has a series of benefits that make it an interesting and attractive platform. One of them is that there are flash offers, which last only 24 hours, but allow the customer to save up to 70% on top brand products. In addition, shipping is free on purchases of more than €10 and Miravia offers a 30% discount on the first purchase.
Miravia example
Types of shops in Miravia
There are two types of Miravia stores and choosing one type or another will depend on the type of store or products that you want to sell through the platform:
Official stores
Official stores , also known as Malls, are stores designed for well-known brands that want to offer a much more personalized shopping experience, as well as having greater control over the way their products are presented, their price and promotions.