Did you know that internal links are not only great for SEO lead generation , but they can also reduce your site's bounce rate? They guide both crawlers and website visitors through your site and help them discover relevant content.
The more useful content visitors discover, the more likely they are to stay on your site longer. That’s good news for your engagement, bounce rate, and lead generation efforts .
However, too many or irrelevant links can overwhelm users and actually increase bounce rates.
So limit the number of links and only link to pages that are truly relevant to the topic of the current page. For example, a blog post paytm database about mold prevention could link to posts about mold removal and testing.
7. Use pop-ups to your advantage
Exit intent pop-ups are triggered when a user is about to leave your website. You can use them to give a final push to your visitor and encourage them to stay or take a specific action.
All you have to do is launch the popup at the right moment. Too early and you risk annoying them and increasing your bounce rate. Keep the design simple and visually appealing like this popup design from Omsom.
Omsom Exit Popup
Image via omsom
Here are some tips for setting up an exit intent popup :
Offer a discount or special offer to encourage users to make a purchase.
Provide access to exclusive content, such as an email newsletter, e-book, or webinar.
Ask for feedback on why they are leaving or how you can improve.
You might also like:
22 Ecommerce Optimization Tips to Dramatically Increase Conversion Rates
Email Popups – 13 Best Practices to Insanely Increase Conversions
Strategies to create a good user experience
We've provided some great suggestions for reducing your site's bounce rate through UX. But how do you know where your site visitors are getting stuck and how to fix it?
There are tools that can help you with this. We'll discuss them below.
User Experience
Heatmaps and Scrollmaps
And the heatmap shows where your visitors click the most. Red indicates areas that are clicked on frequently, while blue indicates elements that are clicked on very rarely.
You can see if elements like a hello bar, email collection pop-up, or sign-up form are gaining engagement.
A heatmap will even help you see if static elements are getting clicks.
Heat map
Image via Hotjar
Investigate pages with high bounce rates. Where are people clicking? This could give you insights into how to reduce bounce rates and convert website visitors into leads .
If your navigation bar is blue, people may be confused by the categories. If they click on static elements, remove or add a link that will help them explore your site further.
Meanwhile, a scrolling map will show where people are paying the most attention and the party and where they are losing interest.
Scrollmaps
Image via Hotjar
You can discover if your CTA is in the right place, or if people see something important, like an email collection or lead capture form .
Recordings
Website recording
Image via Hotjar
Website session logs allow you to delve deeper into user behavior. You can track how an actual visitor navigates through an individual page or your entire website. You can see where people go before they leave a specific page or your website as a whole.
This will help you identify areas that are confusing or frustrating visitors before they return.
A/B testing
Once you’re ready to make some changes to your website to improve its user experience, you can implement the best A/B testing tactics to increase conversions. For example, use an A/B testing tool to run a new version of the page against the old page.
You'll be able to see if the new page is performing better, worse, or about the same as the old page to help people achieve your most important business goals (e.g., sign up or purchase).