The tool offers complete reports on th

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An seo audit identifies problems with tracking, loading, usability (especially on mobile), among other errors that affect user navigation and the site's ranking. These are some elements that an audit can point out:broken links;crawl errors;redirection errors;duplicate content;blocked pages (robots.Txt, noindex, nofollow);pages with slow loading.One of the most complete tools for this is screaming frog.

e items shown above. But the audit can also combine other tools, such ecuador whatsapp data as semrush and google search console. To learn more, also check out our website audit checklist!What is local seo?One of google's priorities in recent years is search with local intent. Understand why! The search engine understands that a user searching for solutions in a certain region should receive answers in a different way, with more practical and objective information, instead of a list of links as happens in the traditional serp.

In this type of search, google activates the local search algorithm, which prioritizes results in the region where the user is located or that they type in the search terms. In the results, the search engine usually presents information from google my business directly in the serp, so that the user does not always need to access the brand's website (in the same vein as what we explained about featured snippets).