Adidas business model canvas

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Licenses and Royalties
Adidas licenses its logo, trademarks, and other intellectual property to third-party manufacturers and retailers. These licensing agreements allow other companies to produce and sell Adidas-branded products, expanding their reach and generating additional revenue. Adidas earns royalties from these licensing agreements, which contribute to its financial performance.


The Adidas Business Model can be explained below Business Model Canvas :

Adidas Business Model Canvas - Adidas Business Model
DOWNLOAD HIGH RESOLUTION PDF OF THE ADIDAS BUSINESS MODEL CANVAS
Adidas customer segments
Adidas targets a diverse audience of customers of individuals, athletes and companies viber data . The following segments make up Adidas' customer base:

Individual consumers: Individual consumers form a significant part of Adidas’ customer segment. These are ordinary people of different age groups and genders who are interested in sports shoes, clothing and accessories. They can buy Adidas products for sports activities, casual wear or fashion.