The selection of providers and online shops on the market continues to grow. The step from one supplier to the next is small. Especially online, the next supplier is often just a click away. Trust in your B2B communication and thus in your B2B brand closes the gap that other market participants are not filling. Don't let such trust gaps arise in your B2B brand.
Trust is the cornerstone of human relationships. Accordingly, business lithuania phone number list cooperation and the success of B2B marketing measures are also based on it. The strategic use of trust marketing has enormous potential, especially for the purposes of customer loyalty and acquiring new customers.
Defined B2B benchmarks are helpful when, for example, the performance of online marketing measures is compared. They also sharpen the focus on measures taken in comparison to the industry. The following questions arise, for example: How are other industries digitally positioned? Which social media channels do they use? But it is also important to look at your own measures. B2B companies should pay attention to important B2B benchmarks when evaluating. In this article, we show what digital marketing looks like for companies. And clarify which key figures are important in the B2B industry.
Benchmarks help to compare measures
In B2B, key figures often have a different meaning than in B2C
DDV study shows benchmarks in digital marketing
There is still room for improvement for B2B companies – especially in the area of social media
Different key figures apply to different departments