If the recipient has consented to personal tracking, conclusions can be drawn from his or her clicking behavior and individual offers can be made.
Popular triggers are of course anniversaries or birthdays, which can be celebrated with small incentives.
No matter which of the many reasons triggers a pakistan phone number list follow-up email, the focus is always on increasing customer value and loyalty: customers who feel valued and whose individual wishes are taken into account are happy to come back. Automated data management and networking of the systems used are essential. If you now make sure to send the emails carefully and in moderation, nothing stands in the way of successful follow-up email campaigns in B2B.
In times of digital information gathering, what belongs together is growing together: brand and people. New technologies create direct ways to dialogue with customers. Conversational marketing plays an important role in this and is therefore one of our strategic trends for 2021 for B2B online marketing. This article explains which technologies are available and how you can use conversational marketing for your brand.