Here are some ideas for calls to action that you might want to use in your marketing campaigns:
1. Call to action for lead generation
Lead generation is important for building a loyal customer base and growing your business.
Fortunately, a well- crafted CTA helps motivate users to provide their contact information with little fuss. These lead magnets are a key part of your lead nurturing process.
Lead generation calls to action are best placed in highly visible parts of your website that attract new visitors. For example, you can place them as a sidebar, floating banner, popup , or at the end of a blog post.
Let’s say you want people to sign up for your new beauty and wellness newsletter. Your lead generation mint database CTA could say, “ Sign up today for beauty news you won’t find anywhere else,” or simply, “Sign up today !”
To achieve maximum success, you need to make your CTA engaging. For example, TapClicks uses social proof to make this call to action more engaging for lead generation.
Clicking honor
Image via TapClicks
With the help of a service like HelloBar, you can use a colorful button or embed a stunning pop-up. These banner CTAs can be especially effective on your homepage.
2. Social sharing buttons
Creating viral content is a great way to boost website visitors, leads, and conversions.
Social sharing CTAs prompt visitors to show your content to their friends and followers, increasing your chances of going viral.
Social sharing buttons are a common part of most branded blogs and websites . P logos with hyperlinks to sites like Twitter and Facebook at the end, top, or bottom of the page like this.
social sharing
Image via TapClicks
You could add a line that says, “Like our content? Why not spread the love?” This call to action for sharing on social media can significantly increase the reach of your content.
3. Purchase CTA
If you run an e-commerce site, encouraging people to purchase your goods and services through CTAs can significantly increase your revenue. These sales-oriented calls to action are crucial to your bottom line.
Examples of effective shopping CTAs include:
“Add to Cart” buttons for individual product pages or even paid ads
Long sales pages containing a single call to action for a subscription service – for example, “Sign up now and get your first month free!”
A page containing different subscription plans and a CTAs for each one (this is especially common with companies offering software as a service)
If you run a subscription-based service, you can make the CTA bigger or brighter to entice people to upgrade to more expensive packages.