Green Marketing for Lead Generation

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Make use of past contentWeb browser versions of your emails enable easy access to previously sent messages, allowing you to benefit indefinitely from past email content. Here are a couple ways ways to take advantage of this:Create a searchable content hub: you may wish to include an archive of your old newsletters on your website. In doing so, you can even create a searchable content hub so that users have access to a knowledge base of your earlier emails.Link to past content: Perhaps you are writing a new blog post, or are selling a product for which an old newsletter’s information might be helpful – you can simply link to it!Pro tip: Need assistance crafting emails that resonate and are worth linking back to? Worry not.

Read up on it in our article about writing marketing emails.How “view this email in your browser” appears in emailsHeaderYou may find that in some emails the “view this email in your browser” link shows up in the ecuador whatsapp data white space in the email header. Some prefer to use this unused area to make the link readily available from the start, thus avoiding any reader frustration. FooterThat said, most opt for the footer, as this is where important information unrelated to the email’s content is located. For example, in the footer, you’ll usually find the business’s address, as well as links to unsubscribe, and read terms and policies.

The footer is also optimal because placing the link in the header can be distracting, and can negatively impact design and branding. Within body textThis would likely only be advisable if, as we mentioned above, you want to provide a call to action of sorts – to bookmark the email, or perhaps share it. Either way, the link should also be included in either the header or footer, as this is where people expect to find it – and it will create reader frustration if it’s buried in your email’s body content.