How many new customers do I gain each year?
Based on the number of new customers you can see which marketing communications have been particularly effective to date. This helps to plan your sales forecasts for the coming year, and determine which marketing measures should be given more focus.
New customers within one year can be recognised in the CRM system based on the creation date of the data master record.
Pattern matching is a technique cyprus mobile number that can be used to understand sequences in customers’ transaction history. It can help us understand their behaviour by examining what they have previously bought from us and how they have interacted with us. We often know a lot about what products customers buy and the order in which they buy them, which gives us the opportunity to be able to identify particular sequences. These sequences can have interesting meanings and can bring real marketing benefit.
There are a number of examples of analytics that involve being able to select people by patterns in consecutive transactions. For example:
Selecting people who have matched a particular pattern
Comparing people who have matched a pattern against those who have not
Finding people who have repeatedly bought the same product in a row
There are already some existing techniques that can be used to handle some aspects of pattern matching in Apteco FastStats®.