They put all the relevant content on the first page

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However, other traditional animations also have a place in the web design playbook for 2018. As browsers become more advanced, the ability to implement interesting animations becomes more feasible. Smaller animations in areas of interest will attract more attention and can explain something much faster than a full-blown text or video.

For example, animations can show product assembly, display humorous content while the page loads, or integrate in unique ways with navigation and page scrolling.

2. Large fonts and white space
Large empty space

Many people fear empty space in any design. They shouldn't.

They used to be afraid that all content should germany cell phone number list be on the first page of the website. that people see. They thought that if users don't see this content, they will just leave. And that content will never be read.

Today, pages load in seconds, not minutes. That means visitors are more likely to scroll down your page, especially if what they see is a compelling reason to do so. Large, bold fonts and large amounts of white space can really create visual appeal and stop many unhelpful, cluttered, information-overloaded websites from being usable. A custom font can add to this appeal, presenting something that’s interesting and easy to read, but with a unique feel that instantly evokes your brand’s identity.