And here's something you might not know: only about 2% of sales happen when you first meet a customer. But if you follow up with solid promotion, you're much more likely to turn that initial interaction into a sale.
It doesn’t have to be complicated. Simple things like “Buy One, Get One Free” work because people get it right away. Or you can get creative with something like a “Spin the Wheel” promotion where customers get a prize or discount. The idea is to find out what works for your audience and use that to get them to take action. It doesn’t have to be perfect; it just needs to make them feel like it’s worth it.
Why from question marks
Sales promotion is more than just offering a discount. It's actually a fundamental part of a solid marketing strategy. Here's why:
Provides an immediate boost to sales
The biggest advantage of sales promotions is that they have an immediate impact. Good promotion can tempt customers twitter database to make impulsive decisions. For example, Black Friday flash sales can generate huge increases in revenue within a few hours.
Attracts new customers
Solid sales support can bring in new customers who might never have considered your brand. According to a RetailMeNot study , 80% of consumers say they would consider making their first purchase from a brand if they saw an offer or discount.
Promotes customer retention
Nothing turns your customers into long-term partners like a loyalty rewards program. Studies show that loyal customers are actually more likely to continue shopping with you. Starbucks is a good example – with its loyalty program where you earn points every time you buy a drink.
Clears out excess inventory
Sales are a great way to clear out older inventory and make room for new products. Think of the end-of-season sales that fashion brands run to move last season's items off the shelves.
Builds brand awareness
When executed creatively, sales campaigns can create buzz and increase your brand’s visibility. Viral challenges or giveaways on social media are great examples of promotions that build awareness.