Lift: Easy Alternative Page

[kexej28769@nongnue]

Finally, we explained why Repux is likely to succeed. To create an air of inevitability, we quoted Victor Hugo:



How much of an impact did Victor Hugo have? I don't know, but the page performed much better overall. Our experience shows that radical redesigns (which change many elements of a thailand number data at once) produce higher conversion lifts.

Once you achieve a big lift, if you want, you can test specific variables in isolation to determine how much each change contributed.

The bottom page led to another 13% lift.


The main elements we changed were:

Simplify the headline: “Repux monetizes data from millions of small businesses.” What was previously a headline is now described in bullet points.
Added a “5 Reasons Why Repux Is Likely to Succeed” section: When you number things, viewers are more likely to engage with the content. They may not be able to read all the text but at least they will know what all the points are by looking at the numbered subheadings — just as power hates a vacuum, it seems the mind can’t stand being left unfinished!