A website that is not optimized for mobile will struggle to rank in search engines, and people accessing your website via mobile devices may leave due to a poor user experience (UX).
For example, websites that aren’t mobile-optimized often load very slowly on smartphones and tablets. That’s never good news, especially since most mobile visitors will abandon a website if it doesn’t load within 5 seconds. Many won’t even wait 3 seconds.
Statistics page load times
Image via Statista
Pages that aren't mobile-optimized often render poorly on mobile devices. Images may appear stretched, distorted, or too large for the screen, and text may be too large or too small to read easily.
You can create two websites – one for mobile and one for fantuan database desktop – but it’s easier to create a responsive website. This way, it automatically adjusts to the screen the viewer is using.
Consider optimizing for mobile devices
It's much easier to manage one website than two, so opt for a responsive design instead of creating a separate mobile website.
Add relevant calls to action
The CTA is the backbone of every B2B lead generation campaign. It tells your visitors what you want them to do next.
It's kind of like parenting. If you want your child to pick up their toys, don't expect them to read your mind. Instead, you say, "Susie, please pick up your toys."
In B2B marketing, you say, “Susie, download my free ebook and join my mailing list.”
Of course, you don't want to express it exactly like that.
A great CTA includes several features, such as:
Visibility : Make your call to action stand out on the page. Use contrasting colors for call to action buttons, larger font, and eye-catching visuals.
Specifics : Don’t use generic calls to action like “Click here.” Tell people exactly what next steps you want them to take.
Images : Try to draw the viewer's eye to your CTA with visuals. For example, you can use images of people looking at it or arrows pointing to a button.
Of course, you can’t use all of these features in every CTA. On social media, you have limited options for designing your own call to action. On your website, however, you get the freedom of complete creative control.
Check out the example below where the “Sign Up Now” CTA button on the page stands out thanks to its bright orange color that contrasts with the rest of the page. CTAs that stand out are great for lead generation because they draw the reader’s attention to the most important element on the page.