There are several factors that you need to consider to improve your email open rates, and email time remains at the top of that list. Personalized emails are great. But if they are not delivered at the right time, on target, they will be lost. Time-based email marketing not only helps improve open rates, but also ensures fewer unsubscribes.
According to Hubspot, 78% of people unsubscribe from emails because they’re being sent too many. And now, regulations like GDPR mean businesses can no longer afford to lose subscribers.
The General Data Protection Regulation (GDPR) has brazil cell phone number list made it mandatory for email marketers in EU countries to collect explicit, specific, informed consent (Article 32) from consumers, effective from 25 May 2018. It simply means that companies can now only engage with customers who have given their consent to participate in marketing strategies. Additionally, companies now need to demonstrate “justifiable reasons” for why they need consumer data.
Marketers in EU countries have already started making significant changes to their strategies to adapt to these new regulations. And they are doing their best to avoid unsubscribes as it has become more difficult to get data from new customers than before.