Keep an eye on the competition

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Similarly, the global nonprofit Potential Energy Coalition (PEC) used social listening to track online discussions related to climate change. Through research, the PEC team discovered important topics and public opinions, and discovered a highly influential audience within the community: moms. The nonprofit then launched the Science Moms campaign, which aims to engage influencers in the field to inspire change.


While B2B companies generally have lower volumes of brand conversation than B2C brands, you might be surprised to learn how much discussion there is around competitors, including about what they’re not doing.

Conducting an online competitive analysis can be sweden number data beneficial for B2B brands. You can estimate your share of voice compared to your competitors and assess changes in online performance. Brands can also monitor channel growth and media coverage and gain insight into customer perception and competitive advantage.

For example, media and creative agency Helen & Gertrude regularly uses social listening to help clients better understand their competitive landscape. When monitoring competitors for clients, the agency can uncover competitor announcements or releases that might otherwise go unnoticed and gain insight into how competitor campaigns are performing.