These so-called thick footers allow you to add a lot of information to the bottom of your website.
12. Segment your audience based on their behavior
For email marketing to work as expected, you need to realize that your audience is made up of different people. They are at different stages of the conversion funnel and want different things.
Place subscribers into lists based on their behavior. For example, if they sign up from a product page, they may be ready to buy. Alternatively, if they sign up on the homepage and don't dig further into the site, they are much further up the funnel.
13. Make your login form mobile-friendly – win big on a small screen
Are you aware that 94.6% of internet users access the internet using a mobile device? The mobile revolution has changed the way people get information.
Now, 41% of email views occur on mobile devices compared to 39% on desktop.
Using mobile email
Image via Forbes Advisor
Optimizing your sign-up form for mobile responsiveness is no longer a suggestion, but a necessity. If you don't, you're missing out on a lot of potential subscribers.
To achieve this:
Make your calls to action nice and sturdy for easy tapping; minimum area 48 x 48 pixels.
Keep it short, sweet, and easy to read.
Choose a single-column design.
Go for fluid images and scalable fonts that automatically adjust to the screen size.
Use mobile emulators to test login forms for responsiveness issues.
Investing the time and effort to create a mobile-friendly signup form shows that you value your mobile audience. Plus, launching a mobile-responsive email design can increase unique mobile clicks by 15% . That’s a win!
Frequently asked questions
How often should I send emails to my subscription list?
Send emails regularly, but not too often. Start with once a week or once every two weeks. Make sure your emails have advertising database useful or interesting content so people look forward to them.
As the name suggests, your opt-in email should include a link that new subscribers can click to confirm their choice. Along with this, you can add links to your specific landing pages and social media channels to create connections and increase engagement.
How can I build an effective opt-in email list?
Offer something of value, like a discount or a treat, in exchange for people's email addresses. By offering incentives, you can attract real and warm leads.