Consider using lead scoring in your lead generation strategy
I mentioned above the importance of generating qualified leads. A potential customer who never buys your products or services isn't very valuable to your business, right?
One way to evaluate leads is through lead scoring, a methodology that assigns a score to each lead based on the qualifications of the person or business.
For example, let's say you're targeting B2B leads . You can score potential customers based on social media following: Alexa rank, job title of the lead, company size, or total company revenue.
When you use lead scoring, you know which leads deserve the most attention. This is especially valuable when qualifying leads for your sales team. You don't want your sales associates to spend time courting leads who will never convert into customers.
Additionally, incorporating an AI lead generation tool can significantly increase the effectiveness of your strategies, allowing you to acquire high-quality leads with greater accuracy and efficiency.
9. Start your lead generation strategy on your website’s homepage
Start your lead generation strategy on your website's homepage
It's true that many visitors to your website will come to your website's internal pages. They may first visit self employed database a blog page that they found through a Google search, for example.
But think about your own habits as an internet user. Even if it's your first time visiting an internal page of a website, what do you do when the content interests you?
I assume you clicked on the "Home" button in the navigation menu. You want to start from the beginning.
This is basic human psychology and it can work to your advantage.
Consider adding a pop-up window to your website's homepage. If a visitor tries to leave this page, they will be motivated to stay on your site, and more importantly, they will become a potential customer.