Therefore, the niche and the persona

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Therefore, it is important both for short-term planning and for the success of projects in the future. What is the difference between niche and persona? In this case, the difference is clearer than in the comparison between persona and target audience. The niche represents the share of the market in which your company operates. Therefore, it is an area of ​​human activity and not an individual itself.

differ both in the object of interest for their definition and in belgium whatsapp data the proportion of study. While in the first, everything is evaluated from a macro and generalist aspect, the second term focuses on the particularities of a semi-fictitious individual that contributes to the establishment of a micro perspective. How to create a persona?To create a persona efficiently, simply carry out research, talk to your best customers, understand more about your niche and determine what characteristics are striking in your consumers.

This can help to define desires, interests, needs, fears, insecurities and other relevant aspects so that your brand is able to impact the public through a well-targeted marketing campaign.Conclusionanyway, now you know what personas are, what they are for and how to create your avatar. With them, that group of consumers that was so distant and generic becomes closer and more tangible.