SMS as the Key to Retaining Customers in Your Loyalty Program

[badabunsebl25]

Actually, not using strong ctas is one of the absolute worst email marketing mistakes you could make. It’s crucial to consider where to put your cta button, what copy and design it should have, and if you need more than one cta. If you want to maximize the benefits of email marketing, focus on these three key guidelines for your cta buttons:incorporate short, concise, and actionable copyuse colors that contrast with the email backgroundmake it well outlined and shaped to be easily clickablehere’s an example for some email design inspiration:in the example above, the first cta is in the form of a play button for a video overview of their product, followed by a classic cta button prompting readers to watch the video.

The brand has three more cta buttons after each section, in a logical benin whatsapp data order. The first one is enticing readers to install their product, the second one is a push to upgrade to one of their more advanced plans, and the last one is a cta to join their community, which is a win-win for both the brand and the reader.. Include visual elementswhen talking about email marketing design, there’s one thing that’s a must-have – visual elements. Don’t hesitate to incorporate images, gifs, videos, or even emojis in your email body.

Get creative and complement your content with appropriate visual elements. For example, if you’re launching a new product, you definitely need to include its image. Or let’s say that you’ve updated an existing service – show how happy your clients are with it by including a pie chart with their reviews. Then why not add an emoji in your subject line to generate more clicks?However, there’s one strict rule to follow in regards to all visual elements you’re using: do not overload your email with visuals.