Use content marketing and SEO tactics to get more website traffic
Keep creating this content. Research your competitors to see what they are writing about, and then do better. Write longer articles, go into more depth, and include more relevant statistics.
Maybe your competitor wrote a 700-word article about leg strengthening exercises. Write an article on the same topic, but shoot for 2,500 words.
Make sure you are using the right keywords, H-tags, image alt text, and other SEO best practices . You want to attract as much organic search traffic as possible.
How to use content marketing to get more leads
The principle of reciprocity is often used in content marketing. You give away some value for free, so your readers are more likely to provide their email addresses.
Just make sure to match the offer to the content. If you're writing about photography, don't offer to give away your teacher database best drawing tips and strategies. That's the wrong audience.
Strong keywords will help you get found more easily through organic search. Tools like Ubersuggest will help you find keywords that have decent search volume and relatively low competition.
Keep keyword density at 1 percent or lower if possible, and use related (semantic) keywords that help Google understand what your content is about.
Paid website traffic
When you're learning how to build an email list from scratch, paid traffic can give you a jump start. You have several ad placement options, each of which offers a good return on investment as long as you display accurate and engaging creative.
Facebook/Instagram ads
Facebook and Instagram ads are becoming more expensive due to their demand, but they are still worth a try, especially if you already have an active presence on these platforms.
Google Adwords
With Google AdWords, you can place ads on search engine results pages or across the Google Network (or both). You pay each time someone clicks on one of your ads.
Significantly narrow your audience with Facebook/Instagram ads and Google AdWords. You don’t want to pay for unqualified traffic – in other words, people who will never be interested in purchasing your products or services.
X.com Ads
We've had great success with X ads recently. They're less competitive than Facebook and Instagram, so there's an opportunity to get exposure for less money.
It helps that X ads look like just another part of X people's streams. They can prove effective if you use compelling images or videos.