If you add a Hello Bar like this to your website, you need to be prepared to send a coupon every month. Otherwise, you'll break your promise and annoy your subscribers.
A single mother with two jobs and no savings in the bank wants something different than a married man of retirement age with $2 million in investments.
It's obvious, right? If you want your email copywriting to resonate, you need to know your audience.
Use Hello Bar's A/B testing to discover what your target audience wants from your email marketing campaign. Test different lead magnets , offers, and calls to action.
You can also use other data you have collected from your audience. Surveys and polls also work very well.
10. Choose your words carefully when writing emails
Word choice matters.
email writing techniques
Let's say you want to describe your product as fun to use. Instead of using the generic word "fun," you could replace it with something more suggestive :
Entertaining
Great
Action
Bowel rupture
Delightful
Comic
You get the idea. Use your thesaurus to find a word that sums up exactly what you want to say . That's the essence of great email content.
11. Use psychology in your email writing strategy
You don't need the letters after your email name to use psychology . Knowing just a few principles can help you succeed.
Consider reciprocity, for example. If you do something nice for others, they will want to do something nice for you.
Let's say you're selling an app or software. Offer a free trial without requiring a credit card.
Or, let's say you're reaching out to existing trial users. Offer to extend the trial so the consumer has more time with the program.
12. Let readers get to know you
Some of my favorite marketing emails come from people sharing their experiences. And most importantly, they're skype database not afraid to share their fears, failures, and frustrations.
Brian Gardner is a great example. He's best known for WordPress development , but he's had his hands in tons of creative projects. When he sends an email, he's always raw and honest.
So when they recommend a premium WordPress plugin or announce a new product, I trust they're telling me the whole story.
If you let your readers get to know you, they will become more trusting and loyal. It just takes time.
13. Tell a short story to engage your readers
email copywriting storytelling
Stories engage the senses, trigger emotions, and help readers connect with you. Why not tell a story?
It could be a personal anecdote, a conversation with one of your team members, or a recent interaction with a customer. Alternatively, you can create a fictional story to illustrate a point.