Pinpoint the KPIs that will help you understand

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1. Define your goals and KPIsTo get your WhatsApp marketing strategy started, determine your marketing objectives. This step will help you focus your attention on meaningful activities and draw the line on unnecessary things.Start by revising your marketing funnel and finding weak spots. Try to think of business goals you can pursue with your WhatsApp marketing strategy. whether you have met these goals.

Here is an example to help you get your head around this scheme: If morocco telegram data your business has issues with retaining customers, you can tackle them by sending promotional messages through WhatsApp. In this case, your KPIs might be clicks, engagement, and customer retention rates.2. Pin down your target audienceKnowing your target audience underlies all your marketing efforts and defines their success. You can try several approaches to determine your target audience.

A classic one is customer profile creation. To explore it, follow our guide on building a buyer persona.Another way is to use the jobs to be done (JTBD) framework. If you decide to stick to this one, ask yourself these questions:Why do people use your product?What value do they want to get from it?What outcomes do they want to achieve?Whatever approach you choose, avoid guesses and speculation; explore your audience instead.