Thanks to the Facebook pixel , advertisers who use Facebook Ads can set up highly targeted and therefore profitable promotional campaigns thanks to the precise definition of the desired target. But how does this application work?
Facebook provides every business with an efficient - and free - tool to monitor the progress of their Facebook Ads promotional campaigns : the pixel. Once upon a time, there were two types of pixels, the Custom Audience Pixel (which was used to identify visitors) and Conversion Pixels (which were used to improve conversions on chinese overseas british data specific pages), but now the two tools have been incorporated into the new Unified Pixel, to the great joy of those who have to implement it.
The pixel, in fact, is a portion of javascript code that allows you to record the number of people who have visited, in a given period of time, the site on which it is installed : in this way it is possible for the advertiser to schedule a list of surfers who have already interacted with our portal and who we believe are interested in our products and services.
When someone takes an action on your website after clicking on an ad, the Facebook Pixel will record the interaction and provide you with information about the responses to your promotions . As the number of people your campaigns reach grows, you will benefit from more reliable data covering an increasingly larger sample of people.
The Facebook pixel is a tracking tool that allows you to check:
Page views and behavior within the site
Completed sales
who added the products to the shopping cart
who has registered data to proceed with the payment
who filled out a registration form
the amount of searches performed on the site
items marked by users as being of interest